Several housebuilding companies are investing in the use of Sage Housebuilding powered by SiteStream software to help counteract the recent slowdown in new home sales and to achieve better business efficiency.
 
Pennyfarthing Homes has recently launched its new website making extensive use of Sage Housebuilding data to automatically update plot pricing, availability, site plans etc for current developments. Quinton Hurdidge at Pennyfarthing comments “It is important that we provide our prospective purchasers with current and comprehensive information on our developments whilst still showing uncluttered and easy to navigate web pages.  Equally important is the ability to identify how well our web site is performing so we can make improvements to further enhance our customers’ experience – we use Google Analytics for this process.  In return, the level of information we get about prospects who enquire via our web site is invaluable in matching them to our available homes. Sage Housebuilding automatically updates our website with accurate information and eliminates any inaccuracies that re-keying might introduce. This level of information online is now expected by serious purchasers before they pursue with an enquiry.”

Westerman Homes are another recent convert to Sage Housebuilding software. Louise Roberts, Deputy Managing Director, says “We selected Sage Housebuilding to help simplify our processes and to bring more cohesion within our team. We needed a system that gives us tight control of budgets from conception to project completion. It was also important to have an off-the-shelf product with 100% backup from a reliable provider as opposed to the bespoke systems we have used in the past.” Louise is the third generation of the Westerman family which has been building homes in the Nottingham area for over 75 years. The modern and traditional properties currently built by the company have the high standards and values long associated with the Westerman name.

We are pleased that we are helping our customers to work more efficiently during these difficult times. Another example where we can help new homebuilders is with the new CML requirements for full disclosure of incentives on new home sales. Sage Housebuilding records all the pricing, discounts, extras and incentives in a highly disciplined way for internal and external reporting as well as for customer statements and final accounts. This cuts down on duplication and error when using the information for such a wide range of purposes.

You can see Pennyfarthing Homes’ new website in operation at Pennyfarthinghomes.co.uk


Pennyfarthing Homes’ development at Rothesay Point, a development of 9 luxury apartments and 2 penthouses with panoramic coastal views near the centre of Highcliffe in Dorset.

Byron townhouses being built by Westerman Homes at Wilsthorpe Meadows in Long Eaton, Derbyshire